GROVE CITY, Ohio – Plain City native Ryan Johnson is in the right place at the right time.
He has just moved to his newest store at 3455 Grove City Road in Grove City, with three times the space of its previous location.
It was the perfect storm; The sports card industry has seen an unprecedented boom that coincides with the pandemic.
“I think a lot of people saw, hey, you can make money with that. That is fun. They’re way cooler than they were in the 80s and 90s when everything was mass produced and they all looked the same. Right, they have autographs now, jerseys, ”says Johnson.
But Johnson is far from an overnight success story. He has been a trader, buyer and seller since childhood, taking full advantage of social media.
He currently has 65,000 followers on Instagram and 23,000 subscribers on YouTube, where he posts videos several times a week in addition to a weekly podcast.
Johnson says when it comes to buying, selling, or trading sports tickets, research is key.
“Getting an idea of what is worth selling on eBay listings is a good place to start. But we see it all the time, right, where people have found their collections in their closets since they were a kid and bringing them in, and we’re always ready to give people advice on how that can be worth something. This can be useful to evaluate. That’s not very good, ”says Johnson.
Whether or not the sports card market could crash like it did in the 1990s remains a debate among collectors and sellers.
However, market research shows that the sports card industry was worth $ 13 billion in 2019 and could be worth over $ 100 billion in 2027.
Johnson says he’s grateful that CardCollector2 has grown four times over the past three years, and the company has hired eight people to help meet customer demand.
Although he spends long hours these days, Johnson says he enjoys the ride and sees people of all ages coming together for the hobby.
“We really want to try to build that community aspect into it. You have a place to sit and break your cards. They have tables to trade with other collectors and our cards, just so many different things. We didn’t always collect these cards because they were worth money, right, it’s our business now. But we collected these cards because they were fun and fun, and we adored the people on the cards. I think that is still important is that this is still a hobby at heart, ”says Johnson.
You can follow CardCollector2 through its website, Instagram or YouTube.